You can rest easy
When your UX is on our watch
You can rest easy
When your UX is on our watch
Our Purpose
Our mission and purpose is to make our clients the best in their industry through our deep UX expertise.
Case Study 1
Case Study 2
Problem
Our observational research revealed that users did not understand a new product’s function or value, and the product would fail.
Problem
As a result of lack of openness to data that the proposed UI would fail, Design team morale was low and frustration was high.
Solution
We influenced for a specific home page redesign which clearly communicated product purpose at a glance.
Solution
We leveraged Design team frustration to inspire and create design sprints to ideate a viable alternative to the proposed confusing UI.
Impact
Our UX Research recommendations were instrumental in growing a new product from zero to 30 million users in the product’s first six months, followed by 50% year-over-year growth to 200 million users.
Impact
The UI design was ready when the org changed course, a timely move driving the re-design for this $9.6B annual revenue company.
Case Study 1
Problem
Our observational research revealed that users did not understand a new product’s function or value, and the product would fail.
Solution
We influenced for a specific home page redesign which clearly communicated product purpose at a glance.
Impact
Our UX Research recommendations were instrumental in growing a new product from zero to 30 million users in the product’s first six months, followed by 50% year-over-year growth to 200 million users.
Case Study 2
Problem
As a result of lack of openness to data that the proposed UI would fail, Design team morale was low and frustration was high.
Solution
We leveraged Design team frustration to inspire and create design sprints to ideate a viable alternative to the proposed confusing UI.
Impact
The UI design was ready when the org changed course, a timely move driving the re-design for this $9.6B annual revenue company.
Anne Mamaghani
Anne Mamaghani is a senior UX leader who drives successful outcomes through strategic focus on customers.
Anne has devoted her career to UX Research, working as a researcher in FinTech, at Yahoo! and eBay, and leading UX Research teams at eBay and Meta.
Anne also created eBay’s Global Mindfulness Program in 2015, which brings mindfulness and emotional intelligence opportunities to eBay employees. She attributes much of her success and enjoyment to her emphasis on mindfulness, learning and growth.
Anne has an M.S. in Human Factors in Information Design from Bentley University and a B.A. in Journalism from Indiana University, where she continues to serve in a mentorship and advisory role. W
When she’s not hard at work on her clients’ success, Anne enjoys reading, being active outdoors, and spending time with her family.
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